Marketing to Children

S.Afr.J.Bus.Manage.2011,42(1) 55 In- civilise market in randomness Afri corporation elderly enlightens: An explorative study S. Cassim and K. McIntosh School of Management, University of KwaZulu Natal, Durban 4000, Republic of South Africa cassim@ukzn.ac.za real August 2009 In-school merchandise is a global phenomenon that has new-madely become the steering of a great deal debate and criticism. Concerns about the potentially negative impact trade rehearses may cave in on school going children have been raised across the globe. In response a figure of policies have been essential in different countries to regulate the shape of in school marketing. This paper explores commercial message activities in South African primary schools through an empirical study of primary school principals. The study investigates the policies and procedures in place to postulate the practice of marketing in schools and the views of principals on issues pertaining to in-school co mmercialism. The findings of this paper indicated an absence of pro forma policies to guide the practice of commercial activities in primary schools. Principals so furthermost supported the need for policies on in-school commercialism to protect children. They all the same expressed the view that commercial activities can only be tolerated when they offer added value to the school.

*To whom all correspondence should be addressed. institution In-school marketing is a globally practised and growing phenomenon that has in recent geezerhood become the focus of attention. In-school marketing (sometimes referred to as inschool commer cialism) can be defined as corporate marketi! ng activities enact at children in school (Geuens et al., 2002; Molnar & Garcia, 2005). These activities have been increase in volume over the past few years as schools experience increasing pressures on their budgets and companies target the photogenic offspring market in their school environment (Public bringing up: commercial activities in schools, 2000). Supporters of in-school marketing...If you want to get a adept essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay