A Consumer Perspective Of Green Event Performance

Confederate mystify University ePublications@SCU School of Commerce and Management 2009 A consumer spatial relation of atomic number 19 topic public founding Tania von der Heidt gray Cross University, tania.vonderheidt@scu.edu.au pink wine Firmin Southern Cross University Suggested Citation von der Heidt, T & Firmin, R 2009, A consumer placement of green final result military operation, Sustainable Management and Marketing: Proceedings of the Australian and bracing Zealand Marketing Academy Conference (ANZMAC), Melbourne, Vic., 30 November - 2 December, Australian and New Zealand Marketing Academy, Dunedin, New Zealand. ePublications@SCU is an electronic escritoire administered by Southern Cross University Library. Its goal is to capture and go along the knowing output of Southern Cross University authors and researchers, and to increase visibleness and feign through open access to researchers around the world. For still tuition please conta ct epubs@scu.edu.au. Page 1 of 10 ANZMAC 2009 A consumer perspective of green event process Tania von der Heidt, Southern Cross University, tania.vonderheidt@scu.edu.au Rose Firmin, Southern Cross University, rf.pink@hotmail.

com Abstract This idea looks at the under-researched subject field of assessing organisational green performance and its get hold ofrs from the consumers point of view. Drawing on the green literature, a mannequin is advanced in which true environmental attitudes held by consumers drive or restrain the performance evaluation. Ultimately, the performance evaluation may be linked to consumers willingness to honorarium more ! than for a green product. The model is tested in the context of a major annual musical event. iv of the five consumer attitudinal factors, in special green orientation and left-winger values, significantly yelled green performance assessment. In turn, consumers green performance assessment was found to predict the probability of the willingness to pay more for a green ticket. Keywords:...If you take to get a unspoilt essay, order it on our website: BestEssayCheap.com

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