Individual Consumer Decision-Making Process Paper Essay

Individual Consumer Decision-Making Process Paper - Essay ExampleIn this paper, we will discuss the shipway marketers can use the consumer decision-making process to drive buyers actions. The paper will also include a discussion on the impact of selling on consumer satisfaction.As Tatum (n.d.) states, with most customer acquire process models, the approach begins with the determination by the consumer that he or she has a need or a want that must be fulfilled. At this stage of consumer buying process, consumers identify their needs and then carryout a search for the avail subject alternatives. At this stage, marketers incur the needs of the customers to know what strategies they should use to make people buy their fruits. Moreover, marketers can look at various aspects of the requirements of the customers to know whether their marketing strategies will be able to drive customer focus or they need some modifications to make their products attractive for the customers.Problem reco gnition stage is of great importance in the boilersuit consumer buying process because this is the stage when a customer makes out whether he/she should continue with the buying process or not. This stage is dependent somewhat on the marketing of products. i.e. people first look at the advertisements of new products and then if they like some particular product, they make up their mind to continue the buying process.At this stage of the buying process, a customer searches for some available alternatives which are similar to the product they are intending to buy. If they find some better product from the same product range, they shift their choice to that item and discard their decision to buy the already chosen product. Consumers explore promotional materials and products muniment gain information about the desired product (Stroebel, 2011). From the perspective of consumers, search for the alternatives refer to the search for companies that manufacture the desired product. Marketer s can play a rattling role at this stage